MapInfo® TargetPro® is the first analytical customer relationship management (CRM) solution that enables organizations to tightly link location analysis to CRM systems and other databases. TargetPro helps make accurate and confident business decisions by giving you insight into the demographic and purchase behavior characteristics of any customer group or geographic area. With TargetPro you can profile, analyze and understand customers and markets to predict buying behavior for virtually any business or consumer product or service. Explore customer and prospect data within TargetPro's fast, analytical and reporting engine - and then compare it with the most accurate consumer and business demographic data available. TargetPro is used extensively by marketers, researchers and analysts for:
Market Potential Analysis
Site Selection
New Product Introductions
Promotional and Marketing Campaigns
Merger and Acquisition Analysis
Basic Bundle
Packaged with key demographic data and important geographic boundaries, the basic bundle gives an analyst all of the pieces needed to begin combining marketing information with geographic attributes. The TargetPro Basic Bundle allows you to link and import your own customer data and combine them with MapInfo's accurate demographic estimates and projections in order to create reports and maps showing market penetration, market potential, or simply the population of a key demographic group in a geographic area. Using TargetPro's powerful and accurate data engine, analyses can be done on standard census and postal geographies, or for custom boundaries, such as telecommunications coverage areas or your own sales or trade areas.
Market Bundle
The Market Bundle includes all of the power and data of the Basic Bundle, plus more than 1,000 additional demographic and consumer potential variables. The Market Bundle is ideal for analysts who need to predict demand for a wide-variety of consumer products - - apparel, electronics, sporting goods and fast food. The Market Bundle also includes an enhanced set of demographic information, such as detailed age of the population, family characteristics, neighborhood home value, and more. The Market Bundle can also be enhanced with additional business information data sets allowing reports to be generated showing the number and name of businesses, by type, in any standard or custom-defined area.
Analyst Bundle
The Analyst Bundle unlocks the full power of the TargetPro engine. It includes all the data from the Market Bundle plus MapInfo's PSYTE Neighborhood Classification System. Linked to the CRM data stored in a central location, the Analyst Bundle allows analysts to segment and profile customers, survey databases and geographic areas in order to accurately predict market potential and penetration for any product in any geographic area. For example, a telecommunications firm could analyze the demographic profile of its DSL subscribers. The resulting profile could be compared to the demographic segments living in a planned coverage area. The result of the comparison would tell the analyst both how many potential subscribers live in the new coverage area and how well that area compares to the nation, the county, or any other area in the roll-out plan. Ultimately, the profiles can even be compared to information from a syndicated survey to determine what other product the DSL subscribers will buy, what marketing message to use with them, and even the best medium to use in reaching the potential subscribers.
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Seamless Integration of Analysis and Visualization
TargetPro is a complete package that seamlessly integrates MapInfo’s sophisticated and leading edge data analysis functionality, with world-renowned location-based intelligence and mapping functionality. MapInfo Professional users will find the TargetPro interface and functionality familiar and those with no prior mapping experience will find it quick and easy to learn.
Easy-to-Use Map-based Interface
TargetPro makes geo-demographic analysis easy with an intuitive map-based interface. Select any standard area you wish to study by simply pointing and clicking on a map or by accessing a text-based list of geographic areas.
Combine Your Data with Other Data Sets
Perform sophisticated analyses within TargetPro that combine your sales and customer data with all the demographic, marketing potential, media, cluster, and other data sets available to you in TargetPro. TargetPro can link or import data from most popular database formats.
Import or Link to Your Own Customer Data
TargetPro allows you to analyze your own customer data and compare and contrast it to the data that comes with TargetPro. You can import the data directly into TargetPro, or link to data stored in most popular relational database platforms
Create Mailing and Prospecting Lists
Once your analysis is complete you can easily create lists for direct mail or telemarketing. For instance, you could easily create a "report" of all customers within a 10 minute drive of your store who have spent more than $100 in the past year.
Create Your Own Custom Trade Areas
You can create custom trade areas by drawing rings, generating drive-time polygons, or using free hand drawing tools. You can also import custom trade areas such as telecommunication boundaries from MapInfo Professional or a variety of other spatial analysis packages.
Import Concordance Files
A concordance file is a set of smaller files that are combined to make a single file. If you have a trade area that is made up of 20 ZIP or Postcodes, you can import those files and have TargetPro report on it as a single area.
Create Custom Variables
You can easily create new data variables in TargetPro by adding, subtracting, multiplying or dividing other variables. Other custom variable include:
Median Variables
Specify the ranges and TargetPro will aggregate the appropriate range categories and deliver an accurate median estimate.
Radially Processed Variables
Specify a fixed radius and a fixed demographic variable, for instance “3 miles and Population.” When any point is entered, Radially Processed Variable Function will calculate the population of a 3 mile ring around this point.
Geographic Parent Variables
Specify the Parent geography level and a demographic variable, for instance “Zip Code and Households.” When any point is entered, the Geographic Parent Variable Function will find the Zip Code that contains that point and produce its Household count.
Geographic Constants
Specify a constant value for comparison, for instance “Adult Population for Toronto.” The Geographic Constant Function will use this as a the comparison point for calculating percentages of other geographies.
Executive Summary Reports
Select an HTML report to automatically place the appropriate demographic variables into pre-formatted text descriptions.
Rank Reports
TargetPro includes Rank and Break features for 'n' tile reports.
From One Individual to the Enterprise
TargetPro can scale to the needs of your organization. It can be used by a single analyst on a desktop, by groups of analysts in a client server environment and also combined with other MapInfo technologies to provide Intranet, Internet and Mobile Mapping solutions.
Share Work with Colleagues
When using a centralized database, you can publish your maps and reports into folders others can access. Projects can also be marked as "Private" to restrict access.
Save Reports in Popular Formats
Sharing your reports and maps is easy because you can save and output them in a variety of formats, including Adobe Acrobat (.pdf), HTML, and Crystal Reports or as simple spreadsheets.
Batch Reporting
For speed and convenience, TargetPro allows you to select and run multiple reports for multiple areas at the same time. You can also send all the reports directly to the printer in a batch.
Work with International Data
TargetPro offers you the flexibility to work with data sets from around the world.
Specifications
Geographic Coverage
Canada
U.S.
System Requirements
Windows 2000 or Windows NT 4.0 SP6a Pentium III Processor 256 MB Ram 5GB Hard Disk space CD ROM or DVD ROM Drive
MapInfo® TargetPro®
